Running a Price Check in the US or Canada? You can now target a specific state or province instead of the entire country. The US and Canada cover enormous geographic and economic diversity - and now your research can reflect that. When selecting either country during study setup, simply choose the region you want to focus on.

You can now kick off a request for a custom study directly from the "Create new study" screen. Look for the new card, fill in the form, and our team will follow up — no need to reach out separately.

Pricing decisions used to require a lot of manual interpretation of your demand curve. You'd look at the chart, try to identify where demand starts to drop off, and make a judgment call. Now, Priceagent does that work for you.

When you run a General Market analysis, you'll now see three key price points highlighted directly in your results: both as KPI's and on the demand curve chart. The price points are:

— the price point below which demand starts to drop significantly. A useful lower boundary when setting your price.

— the highest price point still within the strong demand zone. Going above this risks losing a notable share of buyers.

— the range between Floor and Premium where your price balances demand and revenue most effectively.

These price points are available for all General Market studies. You'll find them in the key metrics at the top of your results and highlighted on the demand chart. Of course, you'll also find them in the studies grid:

So - whether you're validating a price point, preparing a recommendation, or anything in between, these indicators give you a clear, defensible answer over your whole market, straight from the data.

Read all about these price points in our Help Center, and log on to see them in your studies!

Drowning in 99+ notifications? You can now clear them all at once. We've added a "Mark all as read" option both in the notification dropdown and in the "All notifications" sidebar.

When you launch a study, we now show you a confirmation dialog so you know it's live. Ready with the survey link ready to copy for own-panel studies, or confirmation that your study is out in the market for market-panel studies. No more wondering "did that actually go through?" after you hit launch: trust and clarity, in one click.

Our mission is to make the "right price" possible for everyone. To do that, you need to be able to find your insights instantly. We’ve completely rebuilt your Studies Dashboard to give you a bird’s-eye view of your market potential without clicking a single button.

Why wait to open a report? Your studies grid now show all relevant high level data: from respondents, to price points, and your Price Pulse.

We've also added sort and filter throughout all grid columns, helping you find and compare your studies the way you need to. This massive update to the grid will help you compare studies on a high level, find the right ones, and gett a better overview of your data.

We've just added tags to our studies. This mean you can add custom Tags to your studies, group them by your research by season, region, or product line, or any other way. Use the new multi-choice filter in the study grid to see exactly what matters to you.

We know that pricing doesn't exist in a vacuum—it's driven by how your customers perceive your product in the wild. To give you a complete picture of your market landscape, we now support Image Attachments within your Price Checks. This feature bridges the gap between raw data and visual reality, allowing your team to capture photos of competitor displays, packaging, and shelf placement alongside price points.

By showing exactly what the customer sees, you can improve the mindset of the customer and get price walls and plateaus related to your exact product.

Adding an image costs an additional 100 credits, and is available for all plans except our free trial.

In the end, we always want you to be in control. That's why you now can edit survey intro texts - and don't need to rely solely on Penny's AI-generated copy. You can

We hope this will make it easier for you to launch your studies.

Cheers, Josefin

We want our platform to speak your language. We've Changed "Data Resources" into "Market Insights" to better reflects the strategic value you gain from our free studies library, where we frequently published market surveys.

Made a typo? Changed your naming convention? You can now edit survey names even after launch. Your internal reporting stays clean and professional.

We fixed a bug where survey intros sometimes mixed languages. We also made an update to ensure "Price Pulse" are always delivered in English.

Our respondent statistics categories have been updated to better reflect the data behind them:

Read more about respondent data in our user guide article (locked for users only).

We’ve just launched our brand new Help Center at https://helpcenter.priceagent.com/en to put the power of our platform right at your fingertips. We are committed to democratizing pricing, and this new hub is designed to help every company unlock its full price potential.

Quickly find answers and guidance, so you spend less time searching and more time making confident, data-driven pricing decisions to maximize revenue.

Our AI immediately pinpoints the exact information you need, enabling you to master the platform features and rapidly uncover value drivers and optimal price points for your products.

You gain immediate access to the latest platform enhancements and best practices, ensuring your pricing strategies always leverage state-of-the-art tools.

We know you need clear, immediate answers to analyze and understand your projects, and frankly, who has time to dig through data? That's why we're super excited to roll out , our AI-powered insights engine. It analyzes your pricing study results and delivers the critical, actionable takeaways delivered directly to you.

Price Pulse is available on all your pricing studies. It applies AI to your data to instantly generate key findings. It turns complex demand curves and willingness-to-pay data into clear, straightforward insights you can use right now. You can swap between main and demographic analysis.

We believe this will dramatically speed up your data interpretation process and help immediately identify the most critical price points. No more squinting at charts, the answer is served up! It means you can accelerate decision-making, allowing you to react faster to market changes, capture more insights, and prove the ROI of your Priceagent research instantly.

I hope you enjoy this release - we truly believe it will be a gamechanger.