Changelog

Follow up on the latest improvements and updates.

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We know that pricing doesn't exist in a vacuum—it's driven by how your customers perceive your product in the wild. To give you a complete picture of your market landscape, we now support Image Attachments within your Price Checks. This feature bridges the gap between raw data and visual reality, allowing your team to capture photos of competitor displays, packaging, and shelf placement alongside price points.
Adobe Express - Screen Recording 2026-01-29 at 13
By showing exactly what the customer sees, you can improve the mindset of the customer and get price walls and plateaus related to your exact product.
Adding an image costs an additional 100 credits, and is available for all plans except our free trial.
Edit Study Intro Text To Reflect Your Voice
Adobe Express - Screen Recording 2026-01-15 at 15
In the end, we always want you to be in control. That's why you now can edit survey intro texts - and don't need to rely solely on Penny's AI-generated copy. You can
  • Edit the generated intro
  • Revert any edited text
  • Let Penny Re-Generate a text for you
We hope this will make it easier for you to launch your studies.
Cheers, Josefin
Market Insights (formerly Data Resources):
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We want our platform to speak your language. We've Changed "Data Resources" into "Market Insights" to better reflects the strategic value you gain from our free studies library, where we frequently published market surveys.
Edit Survey Names Anytime
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Made a typo? Changed your naming convention? You can now edit survey names even after launch. Your internal reporting stays clean and professional.
Language Precision
We fixed a bug where survey intros sometimes mixed languages. We also made an update to ensure "Price Pulse" are always delivered in English.
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Our respondent statistics categories have been updated to better reflect the data behind them:
  • Qualified is now Completes:
    respondents who successfully qualified for the survey and completed it, forming basis for the study results.
  • Low Quality Terminate:
    respondents initially qualified but terminated during the survey due to failing quality check rules.
  • Screened Out:
    respondents who are qualified, but did not respond correctly to the initial qualification question checking eligibility for the survey.
  • Timed-Out is now Disqualified:
    respondents considered for the survey but were terminated because they were found to be ineligible. Reasons for disqualification include taking the survey multiple times (duplicate) or exiting the survey prematurely.
Read more about respondent data in our user guide article (locked for users only).
Happy holidays! Josefin
🚀 Introducing the PriceAgent Help Center: Your New Hub for Pricing Mastery!
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We’ve just launched our brand new Help Center at https://helpcenter.priceagent.com/en to put the power of our platform right at your fingertips. We are committed to democratizing pricing, and this new hub is designed to help every company unlock its full price potential.
- Accelerate Your Time-To-Value.
Quickly find answers and guidance, so you spend less time searching and more time making confident, data-driven pricing decisions to maximize revenue.
- AI Assistant Boosting your efficiency and product knowledge.
Our AI immediately pinpoints the exact information you need, enabling you to master the platform features and rapidly uncover value drivers and optimal price points for your products.
- Stay Ahead of the Market.
You gain immediate access to the latest platform enhancements and best practices, ensuring your pricing strategies always leverage state-of-the-art tools.
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Happy reading! We are here to help you set the right price with confidence.
Josefin
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We know you need clear, immediate answers to analyze and understand your projects, and frankly, who has time to dig through data? That's why we're super excited to roll out
Price Pulse
, our AI-powered insights engine. It analyzes your pricing study results and delivers the critical, actionable takeaways delivered directly to you.
Price Pulse is available on all your pricing studies. It applies AI to your data to instantly generate key findings. It turns complex demand curves and willingness-to-pay data into clear, straightforward insights you can use right now. You can swap between main and demographic analysis.
We believe this will dramatically speed up your data interpretation process and help immediately identify the most critical price points. No more squinting at charts, the answer is served up! It means you can accelerate decision-making, allowing you to react faster to market changes, capture more insights, and prove the ROI of your Priceagent research instantly.
I hope you enjoy this release - we truly believe it will be a gamechanger.
Until next time, Josefin

improved

Small improvements

Release 2025.11.14

Study preview is now available on the studies grid, for all types of studies in any status. This makes it easier for you to compare and view the studies you have and are about to launch.
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Until next time, Josefin
UI Revamp of study results page
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You make your biggest revenue decisions based on your pricing study results. We now launch a
redesigned Study Results page
that makes it simpler, faster, and more intuitive to extract your optimal price. We focus the page hierarchy so you move straight from data to decision. The redesign includes:
  • Clearer hierarchy and layout:
    Key study details such as name, type, and compilation date are now visible at a glance, helping you quickly understand the context of your data.
  • Improved focus on pricing insights:
    Price points have been separated into their own card with guidance on how to use them, making it easier to analyze and compare value drivers.
  • Enhanced readability and navigation:
    for example, chart legends have been moved above the charts, and the active segmentation question is now highlighted for better clarity.
We hope these updates will be helping you interpret results faster and make more confident, data-driven decisions.
Price with Certainty: We Give You the Hard Numbers Behind Every Optimal Price Point
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You need to move fast and price with absolute confidence. We hear you. PriceAgent now delivers complete transparency into the calculation of our most important pricing recommendations. We let you see the math, so you can justify your strategic pricing decisions across your organization.
Until next time, Josefin

improved

Project results

Release 2025.10.31

Your Pricing Insights, Instantly: Major Optimization Reduces Survey Results Load Time
We constantly push for improving our speed, and this week we deliver a major performance revolution. We remove the friction from your pricing analysis by making your project
results load up to 90% faster
. This means you can focus on pricing and strategy; we've got you with the speed.
Hope you enjoy this major back-end optimization.
Until next time, Josefin
We are happy to share the release of our new price plans!
We’ve just launched new plans that make advanced pricing insight accessible to every team. Starting at $149/month, with a free 30-day trial.
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We've structured our offerings to give you a clear path from exploring Priceagent to becoming an expert at value-based pricing. Now, you can easily choose the right level of insight and support your business needs as you grow.
We launch Trial, Starter, Professional, and Enterprise plans to match where your business is on its pricing journey. Each plan is designed to make powerful pricing research accessible, with features and credit volumes that scale directly with your business goals. Whether you’re running a quick Price Check or conducting a deep-dive Price Discovery study, you now have a predictable cost structure.
And select your plan and sign up on our website: https://www.priceagent.com/pricing
Josefin
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