2026.05.05

Pricing decisions used to require a lot of manual interpretation of your demand curve. You'd look at the chart, try to identify where demand starts to drop off, and make a judgment call. Now, Priceagent does that work for you.

When you run a General Market analysis, you'll now see three key price points highlighted directly in your results: both as KPI's and on the demand curve chart. The price points are:

— the price point below which demand starts to drop significantly. A useful lower boundary when setting your price.

— the highest price point still within the strong demand zone. Going above this risks losing a notable share of buyers.

— the range between Floor and Premium where your price balances demand and revenue most effectively.

These price points are available for all General Market studies. You'll find them in the key metrics at the top of your results and highlighted on the demand chart. Of course, you'll also find them in the studies grid:

So - whether you're validating a price point, preparing a recommendation, or anything in between, these indicators give you a clear, defensible answer over your whole market, straight from the data.

Read all about these price points in our Help Center, and log on to see them in your studies!