Release 2025.09.18

We now support Canadian Dollars (CAD) in our projects.

This allows you to run pricing studies and capture accurate willingness-to-pay data from the Canadian market in their local currency, tapping in to a new market without extra steps, ensuring your pricing is localized and effective. By accurately understanding the Canadian market, you can set prices that maximize demand and revenue in this key region, ensuring you capture every bit of value.

Our Price Checks now allows you to analyze your brand names, not just product categories. Allowing you to directly compare the perceived value of your brand. This lets you see how your brand's reputation influences price sensitivity and willingness to pay. This is a game-changer for brand strategy. You gain actionable insights into your brand's equity and its direct impact on pricing. Understanding your brand's value lets you justify premium pricing, identify areas for improvement, and build a stronger market position.

In our Data Resources, you can now aggregate social purchasing power data in 1, 2, or 3-month intervals instead of only a single month. This new option gives you more control over our general market analysis, comparing how social purchasing power have evolved over the last quarter, making it easier to spot trends and make strategic decision.